Web Analytics Association Board of Directors and Advisors

There is simply nothing else like the WAA. No other organization is currently focused on this subject matter. As we create a strong voice in the marketplace for the web analytics community, we are honored by the involvement of our boards comprised of web analytics thought leaders and industry luminaries that are helping to attract more of the same to act as advisors, committee chairs and volunteers.

Chairman of the Board
Jim Sterne
Target Marketing consultant, author and Emetrics Summit conference producer - Santa Barbara, California

As a Founding Director and President since 2004, Jim has been instrumental in the appointment of the first Board of Directors, the Advisory Board and the development of the Education Committee and its programs. Jim is the Association's spokes person and chief cheer-leader, leading the organization to deliver on its mission - uniting and educating analytic professionals, consultants, practitioners and educators.

Jim Sterne produced the world's first Marketing on the Internet seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his 20 years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships.

Sterne has written five books on Internet advertising, marketing, and customer service including, his most recent, Web Metrics: Proven Methods for Measuring Web Site Success.

Secretary
Vicky Brock
Co-Founder Highland Business Research

Vicky Brock is Co-Founder of Highland Business Research, an intelligence agency based in Scotland.

Vicky was Co-Chair of the WAA International Committee and has delivered WAA Basecamp training in Washington and San Francisco. She contributed to the UBC Web Analytics Certificate program and is Course Director in EMarketing and Web Value Optimization for the University of the Highlands and Islands.

She regularly speaks at conferences on web analytics and online research, with recent sessions including eMetrics, the Research 2008 Conference, the Internet Marketing Conference and ITB Berlin.

Her clients include the Scottish Government, HP and VisitScotland. When Vicky isn't working, teaching or blogging, she tends to be busy maximising the floral return on investment from her garden.

Treasurer
Alex Langshur
President, Publicinsite

Alex manages PublicInsite a web analytics / site optimization consulting firm dedicated to helping clients realize the full potential and value of their online channel. He has worked with and led web analytics and online performance measurement initiatives for clients in the public, private, non-profit and education sectors. Alex is the Treasurer of the Web Analytics Association and co-Chair of their Public Sector Committee. He has been a speaker at many conferences and teaches web analytics courses for WAA Base Camp and Web Manager University.

Director
June Dershewitz
Vice President of Analytics, Semphonic

June Dershewitz enjoys helping companies improve their practice of web analytics. She held her first web analyst job at a San Francisco startup in 1999 and has worked in the field ever since. Between 2004 and 2007 she took freelance consulting assignments with enterprise clients such as Oracle, CNET, Wells Fargo and Blue Shield. In 2007 she joined the leadership team at Semphonic, a top web analytics consultancy. She has been a member of the Web Analytics Association since its inception in 2005, serving on the Education and Social Media Committees. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the Bay Area. She has spoken at conferences such as Emetrics, XChange and the Optimost Optimization Summit. She blogs at june.typepad.com.

Director
Dennis R. Mortensen
Director of Data Insights, Yahoo!

Dennis R. Mortensen is a pioneer and expert in the Web Analytics industry, having worked in the field of internet analysis and statistics since 1996. He is an accredited Associate Web Analytics Instructor - University of British Columbia and a frequent speaker on the subject of analytics and online marketing. He was the COO of IndexTools, a top tier enterprise analytics vendor, until it was acquired by Yahoo! Inc. in May 2008. Today he is the Director of Data Insights at Yahoo! You can follow his insights on web analytics and online marketing on his blog: VisualRevenue.com/blog.

Director
Peter Sanborn
Group Manager, Web Analytics, Microsoft Corporation

Peter has been in the digital marketing industry for the past 10 years. Microsoft.com is the 5th most trafficked web site in the world and serves a diversity of audiences coming from various job roles, company sizes, and geographic locations. His team deals with both the successes and challenges of running a web analytics program for such a huge and multi-functional site on a daily basis.

In addition to digital marketing and web analytics experience, Peter brings many years of experience working on non-profit boards. He understands the tension between the aspirations of a group with common vision and the reality of limited resources to bring that vision to market.

Director
Rachel Scotto
Senior Staff Member, Sony Pictures Entertainment

As a member of the Senior Staff of Sony Pictures Imageworks Interactive, Rachel oversees the Market Research and CRM teams. Imageworks Interactive functions as the full-service interactive agency and digital marketing arm of Sony Pictures Imageworks. Among others, this business unit supports the studio’s interactive efforts for the Theatrical, Television and Home Entertainment groups. Rachel is primarily responsible for web analytics, online primary research, secondary research, CRM and email marketing. Prior to joining Sony Pictures, she held similar positions in market research and web analytics at Movielink, Creative Planet and Orion Pictures. She also worked at MarketCast, the entertainment research firm under Reed Business. Rachel graduated from the University of Virginia and also holds a JD from Washington and Lee School of Law.

Director
Ed Wu
Senior Analyst, Dell

Ed is passionate about web analytics and the author of the Super Web Analyst blog. Bryan Eisenberg best summarized Ed’s quality this way “If the quality of a super web analyst are passion, an insatiable curiosity and the ability to communicate effectively, then Ed truly is one super web analyst.” Ed graduated from Michigan Business School in 2004, with focus on marketing and general management. Outside work, he is active in the faith community and enjoys reading, writing or just spending time with his family.

Director
Alex Yoder
Chief Executive Officer, WebTrends

As CEO, Alex is responsible for worldwide operations and the overall strategic vision of WebTrends. Prior to his appointment as CEO, Alex spent the past seven years serving in key management positions at WebTrends, with his last role being vice president of sales, North America. During his tenure at WebTrends, Alex has successfully worked to expand the brand and deliver business value to global enterprises. His time at WebTrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Additionally, Alex also served as vice president of sales for Touch Clarity, a behavioral targeting company. He holds a Bachelor of Arts in English literature from Whitman College.

Director
Matthew Langie
Senior Director, Product Marketing (Web Analytics), Omniture

Matthew is Senior Director; Product Marketing (Web Analytics) at Omniture where he has spearheads product marketing for industry-leading web analytics solutions. He has extensive management experience for two major Web Analytics vendors (Omniture and WebTrends), and is adept at team building and process development.

Director
Anil Batra
Chief Analytics Officer, Ascentium

With an MBA with over 13 years of experience in Online Marketing, Web Analytics, Behavioral Targeting, Search Engine Marketing (SEM), Product Management, Team Management, and Consulting. Anil is a team leader with proven skills in building, leading and managing cross-functional teams, and tackling complex key strategic issues. Anil brings a unique blend of Marketing and Technical Skills.

Director
Stéphane Hamel
Web Analytics Advocate, Immeria Consulting Services

Stéphane is a leading voice for web analytics, helping businesses and agencies understands the value of online optimization. He has been on both sides of the fence, client and agency, from small projects to complete ecosystem overhauls. Speaker at eMetrics Summit and other conferences, tutor for the award-winning UBC Award of Achievement in Web Analytics and Business Process Analysis classes, creator of the popular Web Analytics Solution Profiler (WASP) and blogger at immeria.net. Stéphane is an active member of the Web Analytics Association since 2005, coordinating regular web analytics networking and educational events in Québec, Canada.

Bryan Eisenberg
Co-founder and Chief Persuasion Officer of Future Now, Inc - New York, NY

Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics. Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts. Bryan also is an inventor of Persuasion Architecture™. Persuasion Architecture is a process for persuading customers when they ignore marketing and for doing analysis without an analyst.

He is the publisher of Future Now's popular marketing optimization blog GrokDotCom, is the author of the ClickZ column ROI Marketing, and has been a featured speaker at leading conferences including DMA Annual, DMDAYS, Adtech, Search Engine Strategies, Internet World, and eMetrics Summit. Bryan is a co-author of the #1 best-selling Wall Street Journal, New York Times, USA Today, and  BusinessWeek best sellers: "Waiting For Your Cat to Bark?" and "Call to Action".

Richard Foley
Currently, Richard Foley is a World Wide Product Manager and Strategist for SAS Institute, a leader in customer analytics. As product manager Richard’s primary function is to gather user requirements and to pontificate the necessity for better web analytics. Richard is also a firm believer in aligning web strategies with corporate strategies. Richard has had numerous speaking engagements about web analytics from sitting on panels such as Council of American Survey Research Organization, to keynote speaker at a Business Intelligence Forum.

Richard Foley has been active in the Web Analytics community since 1996 where he worked on implementing web analytics standards and KPIs for Medscape, now part of WebMD.

Before entering the new fast growing field of Web Analytics, Richard worked as a Risk Manager at a large financial intuition, and as a self employed contractor for Risk Management. The knowledge gained as a Risk Manager was provided Richard with a unique understanding of how important proper business strategies are in running an organization.

Rand Schulman
Rand is considered by many a new marketing and media pioneer and innovator. In his twenty years as a high technology executive he has led world known brands like Software Publishing/Harvard Graphics and is credited with many transformational products and solutions; from the early PC-based paint and draw systems to creating one of the first DTP products. In 1996 he founded and was CEO of Keylime Software, one of the first Web Analytic applications (acquired by Yahoo); was an executive at NetIQ/WebTrends, and was the CMO of WebSideStory through its 2004 IPO until 2007. Most recently he was General Manger Internet Products at Unica and is currently CMO of Insideview. He was named one of the Top 100 BtoB marketing executives by BtoB Magizine, is a regular speaker on digital marketing topics and is widely quoted in national publications. He is a founder and past board member of the Web Analytics Association, and currently sits on the board of several companies and is a partner in his consulting firm, Rand Schulman Partners.

When not on mountain trails with his bike, which is most of the time while he's not in the office, you will find him somewhere in or on the water, sailing off the coast or in the surf zone.