Premier Corporate Members
The WAA is proud to have the support and participation of many significant players in the Web Analytics industry. Click on the links below to learn more about our diverse premiere corporate members.
Premier Corporate Members:
Adversitement
Adversitement is an e-marketing consultancy specialized in advanced web analytics projects, including data integration, usability and KPI consultancy. Our technology partners are well known and specialized vendors in web analytics, multivariable testing, personalization and dynamic targeting solutions.
Today Adversitement is the biggest strategic partner of Omniture in Europe. Our clients come from various industries and are top players in their businesses. Using web analytics for information driven and performance based marketing is our core business.
AOL
AOL is a leading global Web services company with a substantial and growing worldwide audience, a suite of powerful Web brands, industry-leading products and one of the largest and fastest-growing advertising networks in the United States.
In 2006, AOL shifted its strategy to build on these strengths, making its popular e-mail and AOL software, along with other services, available free to anyone with an Internet connection. AOL continues to move forward on this strategy in 2007, with a focus on growing the size of its online audience, increasing the engagement of its users and improving its ability to monetize its Web audience.
BitBang
BitBang provides web analytics consulting services and solutions for companies looking to achieve success in their e-business initiatives. BitBang combines technology and methodology to communicate, learn and build strong online relationships. BitBang offers its vendor selection, analysis, implementation, business processes, reporting, configuration, testing and training expertise to organizations that recognize web analytics and customer experience management as a key factor for business success.
For more information you may visit: www.bitbang.it and www.webanalytics.it.
You can also read our Web Analytics blog at http://blog.webanalytics.it/.
Bruce Clay, Inc.
Since 1996, Bruce Clay, Inc. has been one of the leading search engine optimization web destinations. Creators of the Search Engine Relationship Chart®, the SEO Code of Ethics (now in 18 languages), the infamous Bruce Clay Blog, and an advanced 4.5-day course leading to certification. The site offers step-by-step methodologies including free interactive tools on a broad range of Internet Marketing topics, and ranks near the top of all web sites visited. Services include tool subscriptions, training classes, site assessments, consulting services, and full-service projects. The areas covered are SEO, PPC, Analytics (Certified Omniture Agency), Branding programs, and more. Offices in Sydney, London and Cape Town, Tokyo, and soon in China and Brazil.
ClearGauge
ClearGauge is an interactive marketing web analytics services firm, working with clients to address their online sales and marketing strategy, lead generation, SEO, paid search, sales buying cycle, performance measurement, website renovation, and closed-loop sales/marketing reporting efforts. Our experienced web analytics teams are proficient in WebTrends, Google Analytics and are certified in Omniture. Our clients benefit from our in-depth understanding of the dynamic challenges companies face when intending to make their website an effective sales call. http://www.cleargauge.com/
compete
Compete (www.competeinc.com) is a web analytics company that helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. For free competitive site metrics, Compete's award-winning blog and Search AnalyticsTM visit compete.com.
contentmetrics
“Je größer der Anteil von Online-Maßnahmen im Marketing wird, desto größer ist die Herausforderung für Entscheider, Online-Verantwortliche und Agenturen, den Erfolg dieser Maßnahmen zu belegen.
“Webcontrolling schafft Transparenz über Kosten und Nutzen des Web-Auftrittes und der Online-Marketing-Maßnahmen. Die konsequente Analyse aller Online-Prozesse liefert wichtige Fakten für die Weiterentwicklung des gesamten Web-Auftrittes.
“contentmetrics unterstützt Sie bei der Auswahl der Webcontrolling Software, definiert mit Ihnen klare Ziele, beantwortet grundlegende Fragen und erstellt Besucherprofile, die Ihnen die Arbeit erleichtern. Nutzen Sie unser Know-how für mehr Effizienz im Online-Marketing!”
Digital Forest
Digital Forest is in the business of web marketing management in Japan. Our main product, ‘Visionalist’ helps our customers allocate resources more efficiently by analyzing the efficacy of their online marketing efforts. Customers can use this tool to analyze their websites and web advertisements and churn out detailed statistical reports on their visitors’ behavior.
e-dynamics web intelligence
As a major German Web Intelligence specialist, we offer a broad spectrum of highly focused consulting and technology solutions based on our 10+ years experience. We provide our clients a comprehensive Web Intelligence portfolio covering all stages from needs assessments, software implementation and customization to training, technical support and web optimization consulting. Our clients include almost 100 enterprise level companies from different industries, including die Allianz, Deutsche Lufthansa, Deutsche Post World Net, Deutsche Bank, T-Mobile and o2 Germany.
KeyRelevance
KeyRelevance is a full service search engine marketing firm utilizing proven methodologies for promoting sites. Our staff's extensive online marketing experience (most have over 10 years in online marketing) ensures sites are handled by experienced professionals, not interns. Strong believers in the benefits of analytics, we utilize conversion-driven metrics to insure we are providing improvement – not just change. We provide analytics support for a variety of analytic solutions. Omniture Certified Professional Installation expert on staff.
LBi
With over 450 full-time staff in the UK alone, LBi is Europe’s only complete full service marketing and technology agency. LBi provides breadth of capability – our scale of expertise is unrivalled, ranging from high-level strategy to heavyweight technology implementation and award-winning media and creativity – to deliver excellent customer experiences for our clients who are mainly large international companies, including P&G, ITN, BT, British Gas, ABN Amro, Design Council, Sony, Barclays Capital, Nike, Siemens and Volvo.
Logan Tod & Co.
Logan Tod & Co. is a consulting company that specializes in improving the return on investment generated by web sites. Core to this service is expertise in web analytics that helps our consultants gain an outstanding view of what consumers really want and how they are behaving on clients' websites.
This insight is used to optimize the performance of web sites by making appropriate adjustments to design, navigation, copy, images, checkout processes and internal search. Alternatively clients are helped to totally rebuild their sites using scenario/persona based design techniques in order to achieve a better return on investment.
Logan Tod & Co. is a partner, supporter or user of the web analytics tools supplied by Coremetrics, Google, Nedstat, Omniture, Speed Trap, WebSideStory and WebTrends and has experience of many other analytical tools.
Visit www.logantod.com to learn more about our services and employment opportunities.
Ogilvy
About Ogilvy. We believe in the power of brands. We believe they are any company's greatest asset, and that building strong, enduring brands is the key to marketplace success. We believe we are of greatest value to thoseclients that share this understanding of and passion for brands. We believe that when we deliver on this promise, our clients will in turn reward us with their continued loyalty, which is the key to our own success and financial strength. This virtuous circle is the reason we enjoy and valuelong-term partnerships with many of the world's greatest brand companies, including American Express, IBM, Unilever, Mattel, Motorola among many others, large and small, across five continents.
Optimost
Optimost helps companies improve their conversion rates at every stage of interaction online include landing pages, shopping cart pages, credit card pages, etc. Using advanced multivariable testing techniques coupled with patent-pending technology, Optimost offers companies an easy-to-implement, ASP-based solution for testing virtually limitless permutations of copy, offers, layouts, and any other factor to increase response rates. Optimost’s clients include Overstock.com, Lillian Vernon, Interactive Corp., eBay, and many other leading online companies. Learn more at www.optimost.com.
OX2
OX2 is a pan European Interactive Web Agency based in Brussels. Competences are grouped in 4 "frontier outposts": Design, IT Development & CMS, Optimization and Web Analytics.
WebAnalytics.be is a vendor independent business unit of OX2, dedicated to Web Analytics. WebAanalytics.be helps clients select the right tool, set-up processes, train involved human resources, define KPIs and give insights about the reported data.
OX2's Web analytics clients include companies as Toyota Europe, Stanley Europe, Bridgestone Europe, Nestlé Belgilux or ING Europe. WebAnalytics.be is also the only European member of the WebTrends Insight Network.
For more information you may visit: www.ox2.eu and www.webanalytics.be.
You can also read our WA blog on http://webanalytics.wordpress.com/.
POP
POP combines design, technology and business strategy to engineer powerful experiences for some of the world's most visible and vibrant brands. Founded in 1996, POP creates award-winning work that demands attention, makes an impact and delivers results. Key services include interactive design and development, application integration, search marketing, web analytics and performance optimization.
For more information visit http://www.pop.us
Predicta
Predicta is a Brazil-based online communications intelligence company. Our proposal is achieved through the use of proprietary technology for online campaign management/tracking, web analytics and behavioral analyses, behavioral targeting and segmented publisher-side adserver strategies. Clients include prestigious advertising agencies such as JWT, BBDO, DDB, and Ogilvy, and world renown brands such as Volkswagen, McDonald’s, Citibank, Intel, Coca-Cola and American Express.
For more information visit http://www.predicta.com.br
SAS Web Analytics
SAS Web Analytics turns Web data into key metrics specific to your business, enabling you to determine the success of your online operations and to proactively refine business strategies as needed. SAS is the world's leader in business analytics software, delivering the breakthrough technology you need to transform the way you do business. SAS provides an integrated process for analyzing data from every customer touchpoint and gaining the predictive power to drive change at every level. SAS Customer Intelligence provides the vital knowledge needed to help organizations build a marketing-ready enterprise and create a sustainable competitive advantage.
http://www.sas.com
ShinyStat
With more than 250,000 active users, ShinyStat is Italy's leading web analytics platform. Distributed by Shiny, the Internet company started in 1994 at the University Campus of Savona, ShinyStat was developed to provide the most effective real-time website traffic metric tools. ShinyStat is focussed on the integration of e-commerce and search-engine positioning, providing a comprehensive tool suited to enhance the effectiveness of the most demanding e-business activities.
Site Intelligence
Site Intelligence are experts in analysing data from one or multiple data sources and, through its software platform VBIS, providing online businesses with clear, informative and actionable information from which to drive future marketing and commercial plans. We work predominantly with enterprise level organizations and have recently developed strong brand and service credentials in 3 main vertical sectors – retail, financial services and travel and leisure.
Stratigent
Stratigent offers companies a complete array of customized web analytics services including vendor selection, configuration, testing, analysis, and training. Our dynamic consultants pursue the highest levels of integrity, quality and professionalism in providing superior technical and business recommendations. Our strong relationships with leading solutions allow our consultants to stay abreast of the industry and provide cutting edge guidance.
Tealeaf
As the leading provider of online customer experience management solutions, Tealeaf delivers insights that explain ‘Why’ your customers succeed or fail in their transactions.
Tealeaf CX solutions capture every customer, every interaction, every time – right down to the page-by-page browser level experience without page tagging or log file analysis.
With the richest dataset and powerful customer experience analytics tools, companies can actually see their online customer sessions, discover actionable insights and answer the compelling questions asked by online businesses. "Why are my conversion rates down?" "Why is my business growth not over-achieving against market growth rates?" "Why can't we resolve more customer issues in our web call centers?"
View a 2 Minute explainer to discover Customer Experience Management or take a Product Tour to view Tealeaf solutions in action.
Technology Leaders
Technology Leaders is the world’s most experienced web analytics consulting company. Based in New York, TL has provided web analytics professional services since 2002.
We’ve provided specialized deployments of industry-leading tools like WebTrends for household-name companies in financial services, publishing, pharmaceuticals, healthcare, manufacturing and consumer goods. We also provide best-practices consulting, training and custom development. We’re especially known for our success in delivering analytics solutions that demand deep understanding of business requirements, web analytics tools and systems architecture.
Unica
Unica Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium® software suite enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica’s enterprise-level web analytics solution, Affinium NetInsight™, offers the industry’s most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness.
Focused exclusively on the needs of marketers, Unica’s Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica’s EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.
VKI Studios
VKI Studios has but one mandate: to help turn our clients’ websites into more effective business tools.
Based in Vancouver, Canada and serving clients throughout North America and around the world since 1998, VKI Studios is a leader and innovator in several key aspects of online commerce:
- Internet Marketing
- Web Analytics
- and Website Usability
To find out how we can help your web business become ROI obsessed, please call (604) 733-1474 or visit http://www.vkistudios.com/.
XiTi
XiTi offers a decision-making web analytics and website management service, allowing optimizing visitors’ satisfaction and online investments, from e-commerce to corporate websites. Created in France in 2000, XiTi is a reference service in Europe, analyzing over 14 billion pages/month, with more than 287 000 subscribers. For more information, please visit www.xiti.com or call (+1) 514 928 7151 (USA, Canada) or (+33) 557 923 456 (Europe).
ZAAZ, Inc.
ZAAZ helps the world’s most powerful brands grow and thrive online with performance-driven design, analytics, and optimization services. As a full service interactive agency, ZAAZ provides web strategy, design, development, user experience, analytics, and optimization to Global 1000 companies including Microsoft, Sony, Ford Motor, Converse, and others. ZAAZ is part of the WPP group of companies. www.zaaz.com
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