Web Analytics Association Announces First Annual WAALTER Award Winners 

WAKEFIELD, MA--(Marketwire - May 14, 2009) - The Web Analytics Association (WAA), the global advocate for the online marketing analytics profession, is pleased to announce the winners of its first annual WAA Leadership and Technical Excellence Recognition (WAALTER) Awards. The award program recognizes companies and individuals who have demonstrated leadership and innovation in the field of web analytics in 2008.

The WAALTER Award is designed to encourage creative and innovative projects or initiatives that embody the web analytics industry's best practices.

The WAA awarded the individual category WAALTER Award to web analytics advocate Stéphane Hamel, founder of Immeria Consulting Services. In 2008, Hamel demonstrated leadership through his development of the Web Analytics Solution Profiler, WASP. With ongoing commitment to web analytics, Hamel directly influences the direction and success of his company, and inspires change throughout the industry.

Predicta, a Brazil-based online communications intelligence company, was announced the winner in the corporate category for its Terra Mobile case study, which involved the development of Predicta's Mobile Module to Atmosphere™ web analytics tool, used to provide Terra Mobile with valuable information about their users. The WAALTER Awards corporate category honors significant contribution in web analytics advancement, innovative use of web analytics to prove profitable growth in business and an active support of industry education programs and activities that foster and promote excellence.

Entries were judged based on three primary criteria: quantitative success in achieving goals, their impact upon the organization or industry and their use of innovation in driving results. The formal announcement of the award winners took place at the WAA Member Meeting, held at the eMetrics Marketing Optimization Summit in San Jose, CA May 4, 2009.

For more information about the WAALTER Award or the Web Analytics Association, please visit: http://www.webanalyticsassociation.org.