Web Analytics Association

Creating and Managing the Analytical Business Culture

Fri, 16 May 2008 15:41:34 GMT

Home :: Education :: Certification :: Knowledge Required for Certification :: Culture Creating an RFP: Overview Web analytics products are classified as software applications. As such, and irrespective of the implementation method, each product has specific technical features and requirements. As part of selecting a Web Analytics product or vendor, it is critical to understand these technical aspects and identify which ones are applicable or feasible for your organization. To better understand the various technologies in a product, the web analytics product is seen as consisting of three different, logical layers: 1) reporting and visualization, 2) processing analysis and integration, and 3) clickstream data collection. Over the past 8 years, web analytics vendors have offered their products in multiple delivery models and through different pricing options. This module describes the pros and cons of each model and having a clear understanding of the pricing models is essential in...

Measuring Marketing Campaigns Online

Fri, 16 May 2008 15:12:43 GMT

Home :: Education :: Certification :: Knowledge Required for Certification :: Marketing Measuring Beyond the Click-Through: Overview Point-Per-Click and Affiliate advertising are an investment that is easy to justify since you only pay for actions. Essentially, no traffic means no cost – some might call that a no-lose proposition. However, it is important to target successful keyword programs and specific affiliates by applying science to the process of selection. You have to go beyond looking solely at unique visits by finding KPIs that answer your true KPQs (Key Performance Questions): This module helps you to decide what outcome you are aiming for in order to identify the right keyword and affiliate candidates. In performance evaluations, you must consider direct recent conversions (single visit) and delayed latent conversions (multiple visits). In particular, latent conversion analysis can impact the decision making process. This module includes two case studies: Improve and...

WAA Certification

Fri, 16 May 2008 15:11:55 GMT

Home :: Education :: Certification The Web Analytics Association Certification Test will provide a common reference point for understanding the depth and breadth of knowledge in the field for both practitioners and employers. Certification is a statement of competence in the web analytics field for the certified individual. In general, certification enhances the likelihood of employment and advancement within a field. Benefits include the probability of a higher than average salary for practitioners and a more productive human asset for employers. The Board of the WAA has directed the Certification Test, like the WAA and UBC Award of Achievement in Web Analytics, to focus on the analytical and business skills of the applicant. The test will not cover the technical or implementation skills associated with web analytics, and will not be specific to any tool. This means that practitioners do not need an IT background to pass the Certification Test. The process of developing the WAA...

Knowledge Required for Certification: Introduction

Fri, 16 May 2008 15:11:20 GMT

Home :: Education :: Certification :: Knowledge Required for Certification Thanks for your interest in the Knowledge Required for Certification by the Web Analytics Association (WAA). This document contains a detailed overview of the knowledge required to pass the Web Analytics Association certification test. As such, this document is also a detailed overview of the educational material provided in the four online courses making up the Award of Achievement in Web Analytics offered by the WAA and University of British Columbia Continuing Studies (UBC). Taking these four courses is not required to sit for the certification test. However, the knowledge contained in these four courses will be required to pass the test. We expect many web analytics professionals should be able to pass the test without taking the courses. Potential applicants for the certification should review this document and decide if they possess all of the knowledge required to pass the test. If further education...

Web Analytics for Site Optimization

Fri, 16 May 2008 15:09:47 GMT

Home :: Education :: Certification :: Knowledge Required for Certification :: Website Introduction to Audience & Personas: Overview This module examines the pros and cons of usability in terms of how customer needs are met. Usability studies focus on use, not the user. Many usability professionals have now moved their core philosophy to focus on User-Centered Design (UCD). Keep in mind that a usable site can’t overcome an inability to meet the motivations and desires of users. Sections in this module discuss how to do scenario design in order to improve conversion. You design persuasive scenarios by turning the information you have on your users into personas. A competitive analysis from your visitor’s point of view (persona) is very, very valuable. The Web is about links, connections, and the interactivity of information. Hypertext connects related pieces of information with pre-established or user-created links, allowing a user to follow associative trails. If you take the time...

Committees

Thu, 15 May 2008 13:32:19 GMT

Home :: Committees Explore WAA-endorsed web sites, publications, and organizations that offer informative content related to web analytics issues. View Resources Call for Content If you were one of those brave/smart/willing people who raised their hands and agreed to supply the Education Committee with an article or two please review the submission guidelines and links. Thank you! Learn how the WAA plans to take your suggestions and recommendations to the next level, representing our industry to lawmakers and press around the world. View Policy Get Involved, Offer Your Skills For WAA to truly represent our industry, we need your active participation. This is your chance to get involved. Please join us during this exciting time of creating a new force in web analytics. As a group, we can build consensus across our industry. We can support legislation that takes web analytics issues into careful consideration. With your help, we can develop and offer training and...

Web Analytics Association Board of Directors and Advisors

Wed, 14 May 2008 20:42:19 GMT

Home :: Membership :: Board Our Board and Advisors There is simply nothing else like the WAA. No other organization is currently focused on this subject matter. As we create a strong voice in the marketplace for the web analytics community, we are honored by the involvement of our boards comprised of web analytics thought leaders and industry luminaries that are helping to attract more of the same to act as advisors, committee chairs and volunteers. Meet the WAA Board of Directors: President and Advocacy Director Seth Romanow Senior Director, Customer Intelligence and Analytics. Microsoft.com Platforms and Solutions (MXPS) Seth and his team are chartered with collecting and managing web traffic and customer data for Microsoft.com and providing actionable insight through the development of business intelligence tools and advanced analytics. Prior to joining Microsoft, Seth was at Y&R Brands as a Global Account Lead. In that role he was responsible for managing the worldwide...

Membership Levels, Benefits and Dues

Wed, 14 May 2008 16:22:05 GMT

Home :: Membership :: Membership Benefits Benefits Membership Categories Academic* Professional** Corporate Access to Information Access to members-only website Yes Yes Yes Access to members-only discussion list Yes Yes Yes Access to WAA published white papers Yes Yes Yes Ability to blog on the WAA blog Yes Yes Yes Involvement in Governance Contribute to WAA through involvement in committees Yes Yes Yes May chair committees Yes Yes Yes May run for election to the Board of Directors Yes Yes Yes Full voting privileges Yes Yes Yes Networking Opportunities Listing in WAA Membership Directory (opt-in) Yes ...

Web Analytics Association Base Camp Overview

Tue, 13 May 2008 17:51:23 GMT

Website measurement from the ground up Overview | Dates and Cities | Course Details | Register Now Overview The Official Web Analytics Association Base Camp A solid foundation of web analytics knowledge Authoritative course material, workshop environment Workshops lead by active members of the WAA The WAA has signed a two-year agreement with the eMetrics Marketing Optimization Summit to make the event the WAAs official Summit. WAA members will now get 15% off attendance to the Summit instead of the former 10% discount. Learned a ton. Really got a lot out of the day. Appreciated the flexibility in the presentation to go off course to respond to questions we had. Thanks for making me more knowledgeable and valuable as an employee. What: One-day workshops on web analytics. Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization The three workshops run simultaneously. Choose the one that meets your needs. Where &...

Events

Tue, 13 May 2008 17:50:58 GMT

Calendar of Events Calendar listings include WAA produced events and WAA corporate member events. Corporate members must login in order to post an event. WAA produced events include our monthly Webcast Series, our WAA Regional Breakfast Meetings (WAARM), the WAA Base Camp and our official conference, the eMetrics Marketing Optimization Summit. The WAA also is a co-producer of the WAA and UBC Award of Achievement in Web Analytics. Face-to-Face Events and Conferences London UK, May 19-21, 2008 Washington DC, October 20-24, 2008 Stockholm, October, 2008 WAA Base Camp - 12 cities in 2008 Toronto, Canada, March 31st, 2008 San Francisco, May 4th, 2008 London UK, May 19th, 2008 Los Angeles, August 2008 Vancouver, Canada, August 20th-21st, 2008 Boston, September 2008 New York, September 2008 Chicago,...

WAA Public Webcast Series

Tue, 13 May 2008 17:47:58 GMT

Coming Summer 2008 Measuring Web 2.0 Technologies Part II Join us for the members-only webcast Part II of Measuring Web 2.0 Technologies in Summer 2008. Well recap Part I, which covered video, consumer-generated content, widgets and viral marketing, and continue from there onto more about RSS, and mobile platforms. This is a highly informative panelist discussion, which ends with a robust Q&A session. Registration details and a firm date will be available shortly! Login to view the 2008 Archives. 2008 Line Up & General Questions January: The Future of Web Analytics is Here... March: Measuring Web 2.0 Technologies The 2008 Webcast Listing will be announced soon. Please add yourself to the WAA Webcast Series Notification List in your groups if you would like to be notified when new webcasts are announced. (You must be logged in to edit your groups, both WAA Members and site registrants may join this group.) If you have any questions about the WAA Webcast Series, please...

The Web Analytics Championship

Fri, 09 May 2008 00:50:05 GMT

What? The WAA is hosting a Web Analytics Championship where Web Analysts will be able to review the site and traffic data for webanalyticsassociation.org. Analysts can submit their analytics reports, insights and observations about the site to the WAA, where the most insightful presentations will win prizes! When? June 1st Who? WAA Members Frequently Asked Questions Why is the WAA having the Championship? How long does the contest last? Who can participate? What are the prizes? Why is the only tool being used Google Analytics What if I have never used Google Analytics before? Who are the judges? How will our submissions be judged? How do I submit my entry paper for the competition? What is the deadline for entry submissions? Who should I contact if I have any questions or concerns? Why is the WAA having the Championship? Our intention is to create an opportunity where Web Analysts can interact and share their professional knowledge with their...

The Web Analytics Association

Thu, 08 May 2008 15:28:47 GMT

The Web Analytics Association (WAA) unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. Learn more about your place in the WAA. Knowledge Required for Certification Published The WAA has published its Knowledge Required for Certification document. Its available online or as a downloadable PDF document. Comments and feedback are welcomed on the WAA Blog. Web Analytics Championship As part of our efforts to promote the Web Analytics field, the WAA is launching the official Web Analytics Championship. We believe that this will be a wonderful opportunity for Web Analysts to have some analytical fun, share their knowledge, and get a big prize! The championship will start on June 1st! Announcing Your 2008-2009 Board of Directors! The WAA is pleased to announce its 2008-2009 Board of Directors. (Bold denotes those members elected in the recent...

Web Analytics - Courses, Classes, Education Programs

Wed, 07 May 2008 20:34:00 GMT

Looking for an Education in Web Analytics? WAA and UBC Award of Achievement in Web Analytics Certificate in Web Intelligence The award winning WAA-UBC Award of Achievement in Web Analytics is now being offered through the University of British Columbia: Get an Overview of the Program. WAA members receive a special member rate. The only educational program of its kind! The Web Analytics Association, in partnership with UBC, offers four 100% online courses in Web Analytics. To obtain an Award of Achievement in Web Analytics, participants must complete all four courses: Knowledge Required for Certification The WAA has published its Knowledge Required for Certification document. Its available online or as a downloadable PDF document. Comments and feedback are welcomed on the WAA Blog. WAA and UBC Award of Achievement in Web Analytics Introduction to Web Analytics Web Analytics for Site Optimization Online Marketing Campaign Measurement Creating and Managing...

Your Membership in the WAA

Sat, 03 May 2008 01:36:02 GMT

Home :: Membership Renewals Looking to renew? For a period before your membership expires, you will see a renewal link on your memberships page. Dont worry, we email you in plenty of time! We need YOU! For WAA to truly represent our industry, we need your active participation. As a group, we can build consensus across our industry on some of the most debated topics and practices. Make sure your voice is heard. Join a WAA committee today. Please Update Your Info! We want to keep you up to date with the Web Analytics Community but we need your help to do it! Make sure your contact information is valid and up-to-date, that all addresses from our domain are whitelisted so we can make it past your junk filter Mostly the WAA has helped me rather than the other way around. It led to new contacts which led to a new job and a much better pay check. Robert Blakeley Product Manager Web MD Join the Effort to Unify Our Industry When you join the WAA, you will be a member of an...

Networking Resources

Fri, 02 May 2008 17:23:38 GMT

Within the WAA you can network with colleagues, peers, experts and thought leaders in many different ways -- blogging, chatting, asking questions, taking courses, attending conferences, and social events. Read on for more details!

WAA Blog

The WAA Blog is written by WAA members to the world at large. Anyone can comment to participate.

WAA Social Network

The WAA Social Network is up and running. Anyone can join, set up a blog, join a discussion and more. Uploading video, audio, photographs is part of the package.

Web Analytics Forum on Yahoo!

The Web Analytics Forum on Yahoo! is moderated by WAA members, and open to everyone. We feature the best threads in our monthly newsletter, and some of the best minds in the business participate regularly in the threads.

WAA Social Media Wiki

Please come see what the definitions are happening in the WAA Social Media Wiki -- be a part of the conversation. WAA Membership is not currently required.

Education and Events

The educational opportunities created by the WAA are also excellent places to network with your peers, no matter what your level of expertise. We also hold many different types of networking and educational events throughout the year.

eMetrics and WAA Partner Relationship

Tue, 29 Apr 2008 18:40:02 GMT

Home :: About Us :: Partnerships :: eMetrics Marketing Optimization Summit History of WAA and eMetrics eMetrics and WAA Base Camp workshop Agreement eMetrics and WAA Sponsorship Sales Agreement eMetrics and WAA Cross-sponsorship Agreement History of the WAA and eMetrics: Way back in the Internet olden days of the 1990s Jim Sterne co-authored a white paper called E-Metrics - Business Metrics For The New Economy. That led to book and that led to a conference. In 2002 the first eMetrics Summit was launched in Santa Barbara, California. Those of us doing our best to glean insight from website data were thrilled to discover that we were not the only ones who understood the language and the possibilities and the difficulties. We shared the same hopes and fears and battled the same dragons. We had finally found like minds and kindred spirits. In 2003, we were all hoping that all of the answers to all of our problems would tumble out of these wonderful new web analytics...

WAA Partnerships

Tue, 29 Apr 2008 18:38:24 GMT

The WAA is partnered with UBC to develop and provide web analytics education through four targeted courses where successful completion earns students the UBC and WAA Web Analytics Award of Achievement.

Recently another level has been added, with the Certificate in Web Intelligence.

Read the details...

The WAA is partnered with eMetrics Marketing Optimization Summit to produce the WAA Base Camp workshops, to provide WAA members with an official summit, and most recently to manage our sponsorship sales.

Read the details...

University of British Columbia Continuing Studies Division of Applied Technology (UBC) and WAA Partner relationship:

Tue, 29 Apr 2008 18:24:10 GMT

Home :: About Us :: Partnerships :: UBC History of WAA and UBC WAA and UBC Agreement History of the WAA and UBC: In 1998 UBC launched an international award-winning Certificate in Internet Marketing education program that was primarily delivered online. One of its first graduates was Andrea Hadley who upon graduation was recruited by UBC Continuing Studies program leaders to sit on the inaugural Board of Directors of the International Internet Marketing Association (IIMA), an association that was born from the alumni of the UBC Internet Marketing Certificate program. After five years serving on the Board of Directors of the IIMA, Andrea went on to become a founding Director of the WAA. In 2005, within a few months of the WAA launch, UBC approached the WAA Board of Directors with an offer to support the WAA education effort in the delivery of a 100% online education program in web analytics, all the WAA had to do was create and produce educational content and courseware. ...

Face-to-face: WAARM Events and Receptions

Thu, 10 Apr 2008 14:19:18 GMT

2008 WAA Regional Meetings:

Toronto, ON, February 5, 2008
Montréal, QB, February 6, 2008
Ottawa, ON, February 7, 2008
More coming soon!

WAARM 2008 events in Canada are sponsored by iPerceptions and eMetrics Marketing Optimization Summit.

Hosting an Event

If you are interested in hosting or learning more about WAARM events and requirements to hosting an event in your city, please contact .

Sponsorship

If you would like to sponsor a WAARM event, please contact .

About Web Analytics Association

Wed, 09 Apr 2008 18:35:20 GMT

The Official WAA Definition of Web Analytics Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. The WAA Story Bryan Eisenberg pins the official WAA lapel pin on Jim Sterne at the first Ad:Tech Impact Seminar March 2006. One might peg the start of the web analytics industry to the founding of WebTrends in Portland, Oregon in 1993, even if they didnt start selling software until 1995. MIT Graduates established NetGenesis in 1994 and Accrue, Omniture, and WebSideStory got off the ground in 1996. These companies spent their formative years creating software that could withstand the rigors of commercial use, and explaining the value of web analytics to potential customers. Vendors had created viable tools, but there was still a lot of room for better education, better networking and occupational support. The idea of a web analytics professional association had been bandied about to support...

Founding Sponsors Main Page

Wed, 09 Apr 2008 13:52:35 GMT

Founding Corporate Members

Read about our Founding Corporate Members and our Premier Corporate Members.

Premier Corporate Members

Fri, 04 Apr 2008 19:12:48 GMT

Home :: About WAA :: Premier Corporate Members The WAA is proud to have the support and participation of many significant players in the Web Analytics industry. Click on the links below to learn more about our diverse premiere corporate members. Premier Corporate Members: Adversitement Adversitement is an e-marketing consultancy specialized in advanced web analytics projects, including data integration, usability and KPI consultancy. Our technology partners are well known and specialized vendors in web analytics, multivariable testing, personalization and dynamic targeting solutions. Today Adversitement is the biggest strategic partner of Omniture in Europe. Our clients come from various industries and are top players in their businesses. Using web analytics for information driven and performance based marketing is our core business. http://www.adversitement.nl AOL AOL is a leading global Web services company with a substantial and growing worldwide audience, a suite of powerful...

The WAA Education Committee Needs Your Help!

Wed, 12 Mar 2008 04:50:40 GMT

The WAA and the University of British Columbia have joined forces to develop the first comprehensive university-level web analytics program. This award winning program is called the UBC Award of Achievement in Web Analytics is delivered in four, 100% online courses. For more information on the courses, click here. If you would like to help with the WAA Education effort, here is what we are working on: Certification Sub-Committee Tasked with creating a public Reference document describing what you need to know and be able to do to pass the Web Analytics Certification Test, and developing the Certification Test itself along with the means to administer the test. Interested in helping with this project? Contact the Sub-Committee Chair: Niel Bornman niel@clickthinking.com Update March 1st, 2008 The Certification Sub-Committee of the WAA has started working on the actual WAA Certification Test questions, and is looking for additional volunteers to help with this important task....

Web Analytics Association i Sverige / Web Analytics Association in Sweden

Mon, 03 Mar 2008 00:56:46 GMT

Webbanalys innebär insamling, mätning, analys och rapportering av webbdata med syfte att förstå hur besökare använder webbplatser och kunna optimera dem baserat på analys. Web Analytics Association (WAA) är en världsomspännande organisation som värnar om webbanalytikers intressen. Alla som jobbar med webbanalys, som användare, konsult eller leverantör är välkomna som medlemmar. WAA har följande kommittéer: Utbildning Internationellt Marknadsföring Medlemskap Offentlig sektor Forskning Standarder Lobbying Strategiska program och event Som medlem kan du delta i en eller flera kommittéer. Du kan till exempel: Hjälpa oss jobba för standarder inom webbanalys Ta fram best practice för webbanalys Påverka lagstiftare och opinionsbildare om webbanalys Utveckla och implementera utbildningsprogram för webbanalys Förena användare, konsulter och leverantörer för att diskutera och marknadsföra våra intressen inom webbanalys över hela världen ...

Congratulations to Keith Elliott, first winner of the Jim Novo Award of Academic Excellence'!

Wed, 13 Feb 2008 18:01:51 GMT

About the ‘Jim Novo Award of Academic Excellence’ The Jim Novo Award of Academic Excellence honors Jim Novo’s dedication, knowledge and volunteer time applied towards creation of the UBC Award of Achievement in Web Analytics program. The award is given out yearly (starting in 2007) to the graduate with the highest grade average over all 4 courses of the UBC Award of Achievement in Web Analytics and is awarded by the Web Analytics Association and University of British Columbia Continuing Studies. About the Winner – Keith Elliott Keith Elliott is from Vancouver, British Columbia, Canada. He graduated in March 2007 from the UBC Award of Achievement in Web Analytics with a grade average of 96.25%. Keith currently works for IBM Canada Limited as a consultant in the IBM Application Innovation Services. IBM Application Innovation Services builds/integrates custom web based business solutions for their clients. Keith enrolled in the program as he was interested in understanding how...

Call for Nominations 2008

Mon, 11 Feb 2008 18:12:30 GMT

Home :: Membership :: Board :: Call for Nominations We are seeking committed and motivated individuals to run for a seat on the WAA Board of Directors. If you—or someone you know—would like to serve in a leadership capacity and help drive the strategic direction of the Association, we encourage you to respond to this Call for Nominations. The nomination period is open Monday, February 11, 2008 at 12 PM GMT and will close at 11:59 PM GMT on Friday, February 22, 2008. The WAA Board is comprised of twelve individuals. This year, there are six vacant seats. Each member will be elected to serve a two-year term. Who is eligible for nomination? Candidates must meet the following criteria to be eligible for nomination: Member in good standing (paid member) of the WAA; Four years industry experience as a practitioner, consultant, vendor, or educator; Exemplifies leadership qualities by way of teaching, presenting, writing, or dedicating volunteer time to the benefit of the web...

Learn more about Membership in the WAA

Tue, 29 Jan 2008 00:35:32 GMT

Home :: Membership 1. The Difference You can make a difference and in the web analytics industry the difference starts here. For WAA to truly represent our industry, we need your active participation. As a group, we can build consensus across our industry on some of the most debated topics and practices. Make sure your voice is heard. Join a WAA committee today. Please Update Your Info! We want to keep you up to date with the Web Analytics Community but we need your help to do it! Make sure your contact information is valid and up-to-date, that info@ is whitelisted so we can make it past your junk filter and that youve joined the newsletter group. The newsletter is issued at the beginning of every month; dont miss it! Mostly the WAA has helped me rather than the other way around. It led to new contacts which led to a new job and a much better pay check. Robert Blakeley Product Manager Web MD Join the Effort to Unify Our Industry When you join the WAA, you will be a...

WAA Webcast Series: 2008 Archives: January Q&A

Tue, 15 Jan 2008 21:18:24 GMT

WAA Webcast Series: Web Analytics is Easy! with Eric T. Peterson

Sun, 13 Jan 2008 19:27:01 GMT

"Web Analytics is Easy!" with Eric T. Peterson [ARCHIVED]

When: Wednesday, Aug 29th
Time: 12 pm EDT (9 am PDT; 17:00 GMT)
Webcast: View the "Web Analytics is Easy!" Webinar through WebEx
Slideshow: "Web Analytics is Easy!" [1.3mb .pdf]

Join Eric T. Peterson, consultant, practitioner, and best-selling Web analytics author as he outlines his strategy for making Web analytics easy! Based on volumes of recently collected data and nearly a decade in the field, Mr. Peterson will demystify many problems common to Web analytics and get your company headed in the right direction.

It’s easy to be overwhelmed by the volume of metrics and reports that analytics professionals receive every day, but if you set specific goals and can avoid some of the common mistakes, web analytics can positively transform your organization. Regardless of the technology you use or your level of experience with Web analytics, this is a must-see Web analytics presentation.

At the end of the webcast, Mr. Peterson will be available for an extended Q&A session EXCLUSIVELY for Web Analytics Association members.

This interactive webcast is presented by the Web Analytics Association for WAA members only, and is sponsored by eMetrics Marketing Optimization Summit and Web Analytics Demystified.

WAA Privacy and Private Information Collection Policies

Sat, 12 Jan 2008 21:51:09 GMT

Members list usage policy: No member of WAA may solicit for, or use the official membership list for any commercial purposes. This is a direct violation of our privacy policy. Any exceptions must be given explicit advanced approval in writing by the Board of Directors Chairman. Members wishing to communicate events or messages to other members may do so by requesting inclusion in an upcoming newsletter. Please contact Brian Induni at execdir@webanalyticsassociation.org. Members may also post events on the following section of the site: http://www.webanalyticsassociation.org/en/calendarevents/ WAA Privacy Policy The Web Analytics Association (WAA) is dedicated to protecting your privacy when using our Web site. Please read this policy to understand how we collect and use information gathered through this Web site, and to understand your rights regarding these practices. PERSONAL INFORMATION COLLECTION & USAGE: The WAA may collect personal information from our visitors on a...

Contact Us

Mon, 24 Dec 2007 05:33:28 GMT

Send Us Your Thoughts

Everyone at the WAA is proud to be part of the birth of an organization dedicated to building a dynamic and prominent voice for web analytics in the web community.

We are excited to meet you and join forces through growing our membership. Please contact us with any questions, comments or suggestions at the following address:

Web Analytics Association
401 Edgewater Place
Suite 600
Wakefield MA 01880 USA
Phone +1-781-876-8933
Toll Free +1-800-349-1070
Fax +1-781-224-1239
info@webanalyticsassociation.org

Resources: Books by Web Analytics Leaders

Mon, 03 Dec 2007 19:20:43 GMT

Our own Jim Sterne and Bryan Eisenberg write engaging and enjoyable books on the subject of web analytics (some of Jims are also available in Spanish). Were also featuring the illuminating work of Eric Peterson (Web Analytics Wednesday, Web Analytics Demystified) and his research papers. What would you like to see here? Please send us your recommendations using the contact form at the bottom of the page. Bryan Eisenberg Jim Sterne Eric Peterson Jason Burby & Shane Atchison Avinash Kaushik Free Amazon Guides by the Brothers Eisenberg So youd like to... build a great website that converts traffic So youd like to... Increase Website Conversion Rate eBooks Which Sells Best: A Quick Start Guide to Testing for Retailers Bryan Eisenberg & Anthony Garcia $19.95 Contact Me or Submit?: A Quick Start Guide to Testing for Lead Generation Bryan Eisenberg & Anthony Garcia $19.95 Save The Sale: A Quick Start Guide on Shopping Carts Bryan Eisenberg & Jeffrey...

WAA Base Camp Course Details

Mon, 08 Oct 2007 03:13:22 GMT

Website measurement from the ground up Overview | Dates and Cities | Course Details | Register Now The Three Courses of the WAA Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Introduction to Web Analytics If you’ve just been given the responsibility for web analytics, this workshop is for you. Whether you are new to web analytics, new to web management or just need to be sure that you are seeing the forest for the trees, this is the best place to get grounded in the basics. Why and what is web analytics? How do I get started? What can I expect? What do these terms mean? What skills are needed? How do the technologies differ? What are the hazards to watch for? This workshop will give you the high level overview of web analytics you need to make your website more valuable to your company. Process for tool selection Makeup of a web analytics team Finding low hanging fruit Defining...

WAA Base Camp: Dates and Cities

Mon, 08 Oct 2007 03:12:49 GMT

Website measurement from the ground up

Overview | Dates and Cities | Course Details | Register Now

Dates and Cities

Washington D.C., Sunday, October 14, 2007
(the day before Emetrics Marketing Optimization Summit in Washington D.C.)

Web Analytics Association Base Camp is produced in partnership with eMetrics Marketing Optimization Summit

eMetrics Summit is a licensee of Web Analytics Association (WAA) Base Camp and is licensed to produce WAA Base Camp events on behalf of the Web Analytics Association. Members requesting more information may submit questions here.

WAA Base Camp: Registration Links

Mon, 08 Oct 2007 03:11:57 GMT

Website measurement from the ground up

Overview | Dates and Cities | Course Details | Register Now

Registration Links

All registration links will take you off the Web Analytics Association web site to our secure processing pages. You can return to the main event page by clicking the back button in your browser.

Click the city you'd like to attend to register.

Washington D.C, Sunday, October 14, 2007

WAA Base Camp Course Details: Online Marketing Campaign Optimization

Thu, 27 Sep 2007 02:14:12 GMT

Website measurement from the ground up Overview | Dates and Cities | Course Details | Register Now The Three Courses of the WAA Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Online Marketing Campaign Optimization If you’re responsible for driving traffic to your website through online advertising, search, or email marketing, this is the workshop for you. Whether you are new to online marketing or find that those who do it report to you now, this workshop will give you knowledge you need to measure online campaigns and/or manage those who do. How do you plan an online campaign? What information can be gathered? How can it be used to determine success or make improvements? How does reach and frequency change online? What are the tips and tricks? What are the potential pitfalls? This workshop will give you the high level overview of online campaign management you need to make sure you know where...

WAA Base Camp Course Details: Web Analytics for Site Optimization

Thu, 27 Sep 2007 01:55:28 GMT

Website measurement from the ground up Overview | Dates and Cities | Course Details | Register Now The Three Courses of the WAA Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Web Analytics for Site Optimization How do you make your website better? If this is your challenge, then this is the workshop you’ve been waiting for. You have some experience, but now it’s time to learn more about the business goals and Key Performance Indicators of site optimization, the available tools and the processes needed to make it all work. Whether you have just been tasked with improving the effectiveness of your website, just been put in charge of the web team, or just need to be sure that you are seeing the forest for the trees, this workshop is where website optimization is revealed and explored. How can a website be optimized? How do you increase effectiveness? What tools are available? Which techniques have the...

WAA Base Camp Faculty

Thu, 27 Sep 2007 01:07:44 GMT

Website measurement from the ground up Overview | Dates and Cities | Course Details | Our Faculty | Register Now Our Faculty Vicky Brock, Co-Founder, Highland Business Research Vicky Brock Highland Business Researchs Head of Web Analytics and Online Research. She is currently involved in analytics and online research in the Tourism and Public/Government sectors. Vicky has been Co-Chair of the WAA International Committee for the last 18 months, co-ordinates the WAA local activity in Scotland and was a contributor to the UBC Web Analytics Course. She is currently writing Web Analytics Course Modules for Scotlands UHI Millennium Institute. Vicky has worked in web-focused research and web analytics since 1999 and began her career in market research and direct marketing in 1993. Hosam Elkhodary, The Web Analytics Company A recognized leader in the Web Analytics and online marketing field with more than 20 years of IT expertise. Associate instructor for University of British Columbia....

Articles on Web Analytics

Mon, 24 Sep 2007 01:18:00 GMT

The WAA endeavors to make our articles section a valuable resource for the web analytics community, while providing the WAA with additional exposure on the World Wide Web. We invite you to search through our archives and enjoy the articles we already have accepted with gratitude from the web analytics community. Article Categories Best Practices Newsletter Articles (many are for members only, please dont submit articles to this category) Organization Testing User Tracking Web Analytics Would you like to post an Article? Thank you for your interest in posting an article to the Web Analytics Association website. Before posting an article, we ask that you meet these criteria: The WAA must be the first source of the article. If you want to re-post your article elsewhere (e.g. your blog or other sites), we ask that you link back to your posting on the WAA site. Articles re-posted from other sources will not be posted or may be subject to removal. Ensure...

Resources

Wed, 19 Sep 2007 16:01:30 GMT

Home :: Resources Research Committee In addition to the resources listed on this page, we are looking for your active involvement in reviewing and determining additional WAA-endorsed resources. If you are interested in participating in developing a library of respected publications and resources for our members, please contact our research committee chair and volunteer to get actively involved with the WAA. Your Source for Information Every month, there are more and more resources available in the world for web analytics professionals and those seeking to learn more about our industry. Which are accurate? Which can you trust? WAA wants to become a respected clearinghouse for industry resources geared to furthering continued dialogue, education and unity among web analytics professionals. Check out the resources below, and send us your recommendations for industry resources you endorse. Be sure to check the...

WAA Downloads

Wed, 05 Sep 2007 01:28:21 GMT

WAA Standards: Analytics Definitions -- Big 3 [20061206]
WAA Standards: Analytics Definitions -- Volume I [20070816]

WAA Base Camp: NY August 28, 2007

Tue, 31 Jul 2007 15:02:12 GMT

Website measurement from the ground up

Overview | Dates and Cities | Course Details | Our Faculty | Register Now

New York August 28th

The Warwick Hotel
65 West 54th Street
New York, NY 10019
Tel: 212-247-2700

WAA Base Camp: Chicago August 22, 2007

Tue, 31 Jul 2007 15:00:30 GMT

Website measurement from the ground up

Overview | Dates and Cities | Course Details | Our Faculty | Register Now

Chicago August 22nd

Morton’s, The Steakhouse
65 East Wacker Place
Chicago, IL 60601
Tel: 312-201-0410

WAA Base Camp: Boston August 20, 2007

Tue, 24 Jul 2007 18:57:28 GMT

Website measurement from the ground up

Overview | Dates and Cities | Course Details | Our Faculty | Register Now

Boston August 20th

Omni Parker House

60 School Street
Boston, Massachusetts 02108
Website: www.omnihotels.com
Get directions
Phone: (617) 227-8600 • Fax: (617) 742-5729

WAA Base Camp: LA 2007

Tue, 10 Jul 2007 16:26:32 GMT

Website measurement from the ground up

Overview | Dates and Cities | Course Details | Our Faculty | Register Now

Los Angeles July 23rd

Venue:

Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles CA 90012
23 Jul 2007 - 24 Jul 2007

WAA Base Camp: Washington DC October 14, 2007

Fri, 29 Jun 2007 17:52:48 GMT

Website measurement from the ground upOverview | Dates and Cities | Course Details | Our Faculty | Register Now Washington DC October 14th LocationOmni Shoreham Hotel2500 Calvert Street NW (at Connecticut Ave.) Washington, District of Columbia 20008 Get directions on Google Maps Phone: (202) 234-0700 • Fax: (202) 265-7972 Rates for Emetrics SummitThere are a limited number of rooms at the Omni Shoreham Hotel which can be booked at the Emetrics Summit Group Rate of $229 for a single room or $249 for a double room on the Omni Shoreham Hotel Web Booking Page The Shoreham also has a dedicated Toll Free number which is 800-545-8700 which you may call for reservations as well (International callers please call +1 202-234-0700 and ask for reservations). Government employees can take advantage of special rates on the Omni Shoreham Hotel Government Booking Page Washington D.C., USA“From its celebrated symbols of patriotism to its undiscovered neighborhoods, the sights and sounds of...

Eletto il Consiglio Direttivo del WWA

Wed, 30 May 2007 13:23:04 GMT

Home Iscrizioni Chi siamo Risorse Lavora con noi News Articoli Formazione Eventi Comitati Log In Contatti RSS La WAA unisce e promuove gli interessi dei professionisti del settore, dei fornitori, dei consulenti e dei docenti in materia che usano, vendono, installano, implementano, si consultano, insegnano o si occupano di formazione nel campo della web analytics. Modellare il futuro della Web Analytics Affinché la WAA rappresenti efficacemente voi e il nostro settore vi invitiamo a partecipare. La WAA sta cercando attivamente professionisti con passione e capacità che aderiscano al WAA e si impegnino come membri del comitato. Lasciatevi coinvolgere al livello base e offrite le vostre abilità per aiutarci. Aiutate a standardizzare i termini, le definizioni e le best practice usate dal settore intero. Influenzate la legislazione che interessa sia voi che l’intero settore della web analytics. Sviluppate ed...

Corporate Members

Thu, 26 Apr 2007 17:10:39 GMT

Home :: About WAA :: Founding Corporate Members The WAA is proud to have been founded by some of the biggest players in the Web Analytics industry. Click on the links below to learn more about our dedicated and pioneering benefactors. Founding Corporate Members Coremetrics Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics 2005, is the industrys only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 350 unique brands online, including Bank of America, Columbia House,...

Newly Elected Board of Directors

Thu, 26 Apr 2007 03:45:53 GMT

Home :: Membership :: Board You voted, and here are the results! Your New Board of Directors [Elected] Avinash Kaushik Analytics Evangelist for Google Avinash Kaushik is the author of the highly rated blog on Web Research & Analytics called Occam’s Razor. His professional career has been focused on Decision Support Systems at Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit and DHL in Asia, Middle East and the US. Most recently Avinash was the Director of Web Research & Analytics at Intuit where he is responsible for the business, technical and strategic elements of the web decision making platform supporting 60 plus Intuit websites. Avinash has given presentations / keynotes at conferences in the US and Europe including the Emetrics Summits, Ad-Tech, Frost & Sullivan Internet Marketing Strategies, ATG Insight Live, E-Consultancy Online Marketing Masterclasses etc. Some of the topics of the presentations were: Optimal Web Decision Making, Testing &...

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WAA Base Camp Course Details

WAA Base Camp: Dates and Cities

Website measurement from the ground up

Dates and Cities

Washington D.C., Sunday, October 14, 2007 (the day before Emetrics Marketing Optimization Summit in Washington D.C.)

WAA Base Camp: Registration Links

Website measurement from the ground up

Registration Links

WAA Base Camp Course Details: Online Marketing Campaign Optimization

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Articles on Web Analytics

Resources

WAA Downloads

WAA Base Camp: NY August 28, 2007

Website measurement from the ground up

New York August 28th

WAA Base Camp: Chicago August 22, 2007

Website measurement from the ground up

Chicago August 22nd

WAA Base Camp: Boston August 20, 2007

Website measurement from the ground up

Boston August 20th

Omni Parker House

WAA Base Camp: LA 2007

Website measurement from the ground up

Los Angeles July 23rd

WAA Base Camp: Washington DC October 14, 2007

Eletto il Consiglio Direttivo del WWA

Corporate Members

Newly Elected Board of Directors

Washington D.C., Sunday, October 14, 2007
(the day before Emetrics Marketing Optimization Summit in Washington D.C.)